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About Strategic Maintenance Reliability


The purpose of Strategic Maintenance Reliability (SMR) is to provide reliability training and consulting platform based on the principles of reliability centered maintenance (RCM2) for North American industry and manufacturing.

Mission Statement

To teach the principles of strategic reliability to North American manufacturing & industry too bring about an encompassing interdependent organizational view of how an organization should view its physical assets, human assets, fiscal assets, and departmental interdependencies.

Vision Statement

SMR will equip North America’s manufacturing & industrial leadership with the knowledge and tools necessary to secure North America’s manufacturing & industrial future. With this knowledge and these tools, SMR will help to establish North America’s role as a world leader in manufacturing & industry well into the 22nd Century.


Jay Shellogg owner and founder of Strategic Maintenance Reliability LLC is a RCM2 Practitioner and Aladon Network member, and a Civil Engineer registered in the State of Arkansas as a Professional Engineering with 4 years consulting engineering experience.  In addition to his consulting experience, he has 16 years of experience in the Pulp & Paper industries working at one of the largest uncoated freesheet mills in North American.  His work for the first 5 years in Pulp & Paper was as a Sr. Environmental Engineer  and the last 11 years spent in Maintenance as first a Sr. Maintenance Engineer and finally as the Reliability Maintenance Superintendent.  In late 2005, Jay was tasked with the project lead for budgeting and implementation of a RCM2 based reliability solution at his Mill.  The implementation of the reliability solutions has been a key focus for him ever since.

Jay has spent the last 11 years leading, coaching, & mentoring teams of new reliability leaders who understand the principles of reliability and how those principles are used to develop a strategic plan.  Jay has leaded multifaceted team members from staff engineers, supervisors, superintendents, mechanic, electricians, operators, and many other skill sets during this process.  In leading these teams, the focus was not simply to extract information or solve a unique problem, but rather to impart the knowledge and passion to drive each of these individuals to embrace a new paradigm of reliability and become leaders themselves.  Through the use of modern culture change management techniques Jay has been successful at transforming organization that were thought unchangeable.